Yo2Go

Yo2Go Header

The Challenge

According to Breakfast Research Institute, young adults have the greatest prevalence of skipping breakfast on any given day. How do you encourage someone to eat breakfast?

The Process

I started by researching people's behaviors around their daily dining habits through observations, in-person interviews and surveys. In parallel, I also investigated trends and motivations around food consumption.

Process.jpg

Findings from early customer research

  • People dined at home twice a week at the most.
  • They preferred to cook if they had the time.
  • Watching TV was a common during dinner.
  • Many meals were had at a work desk or in front of a big monitor.

Factors influencing breakfast consumption

  • Time considerations
  • Ease of preparation
  • Advertising/packaging
  • Appeal
  • Convenience
  • Availability and easy access

A few principles to encourage eating 

  • Make it appetizing
  • Make it easily accessible
  • Encourage health benefits
  • Make it convenient

The Product

Ready to eat parfait packs by YO2GO.

  • YO2GO keeps all 3 food items in separate containers thus retaining its taste & texture.
  • It makes it convenient for you to eat breakfast.
  • Separate containers provide option to mix your own.
  • YO2GO encourages after use of the container.
  • It sells refill packs which can help you make your own combinations.
  • Separate containers provide ease of preparation. You can make your breakfast the night before.
  • Appeal of the packaging encourages you to buy and eat breakfast.