Incubate

Incubate Header

The Challenge

With access to over 7000 materials in database and part of a media house, Material ConneXion's ThinkLAB sits on a huge collection of rich data. How can the value of this data be translated and offered to members and clients to engage them beyond the physical library, through a digital medium.

The Response

Incubate is an online platform that provides ideation framework to companies for creative brainstorming and team building. It showcases Material ConneXion ThinkLAB’s value as a thought-leader in trends and materials. Content is curated every few months to allow Incubate to always be updated with new and relevant information.

www.mxincubate.com    |    See 'How it works' here.

1 / HOME : Members can start by clicking on 'Create your own concept'

1 / HOME : Members can start by clicking on 'Create your own concept'

2 / CREATE : They can then selects the type of concept they want to develop. If they are making incremental updates to an existing product, they can choose 'Problem Solving. However if they are looking to create something absolutely new, they can choose 'Fresh Ideas'.

2 / CREATE : They can then selects the type of concept they want to develop. If they are making incremental updates to an existing product, they can choose 'Problem Solving. However if they are looking to create something absolutely new, they can choose 'Fresh Ideas'.

3 / CATEGORIES : Members can then choose from a list of the categories that they would like to explore.

3 / CATEGORIES : Members can then choose from a list of the categories that they would like to explore.

4 / INSPIRATION BOARD : After selecting a category, concept sheet that combines a trend, a consumer profile, an unique material and a design is presented to the member. The member can choose to generate new inspiration boards by clicking the button in the center.

4 / INSPIRATION BOARD : After selecting a category, concept sheet that combines a trend, a consumer profile, an unique material and a design is presented to the member. The member can choose to generate new inspiration boards by clicking the button in the center.

5 / SAVE CONCEPT : Members can create concepts based on the selected inspiration board. They can proceed to save this inspiration board to revisit it later.

5 / SAVE CONCEPT : Members can create concepts based on the selected inspiration board. They can proceed to save this inspiration board to revisit it later.

6 / IDEA BOARD : All the inspiration boards along with concepts created by members are available to other members (if made public) to browse or inspire others.

6 / IDEA BOARD : All the inspiration boards along with concepts created by members are available to other members (if made public) to browse or inspire others.