Nice Shoes Innovation Lab

Incubate Header

The Challenge

Hired to build a small innovation lab with a task to look for new business opportunities that the company can invest in. The opportunity could be in a new fun space that taps on future trends or look for new markets for an internally built software tool.

The Response

3 months were spent to conceptualize 70 concepts which were narrowed down to final 10 and then to 5 strong business start up ventures for Nice Shoes. One out of final five was designed and prototyped along with business development for angel investors.

Below are some initial sketches showing the final concepts that came from identifying current trends and breakdown of the software that could be repurposed.