Next-Gen Baby Products
Identify product innovation opportunities in the challenging diaper industry whereby there are already numerous patents and highly constrained manufacturing.
Disruption through cross-pollination | Due to numerous challenges within the industry, it was important to keep in mind what would make a game changing innovation. Through stakeholder interviews and brand alignment, we created a critical success factor measure to which each recommended product could be measured against.
To find solutions that can create change within the industry, we looked at different industries from athletic garments, home cleaning, astronaut garments, wound care etc. Consumer research helped define attributes to look for and new opportunity areas.
We took a two pronged approach where we researched materials that were breakthrough in their category and designed products that were breakthrough in their approach.